“Believe in something, even if it means sacrificing everything.”

I took this photograph in late 2018 in Union Square, San Francisco, right at the height of it.

Nike put Colin Kaepernick’s face on one of the biggest billboards in the city, directly above their flagship store, with the line:

“Believe in something, even if it means sacrificing… pic.twitter.com/ssNAkIztba

— Thomas Hawk (@thomashawk) September 6, 2026